ABOUT ABJ ONCOLOGY
ABOUT ABJ ONCOLOGY
About ALBERTS, BOUWER & JORDAAN Incorporated Oncology Centre
Oncology is the study, diagnosis and treatment of cancerous tumours. While the word "cancer" still instils fear in the minds of the population at large and is still widely regarded as one of the most dreaded diseases of our era, associated with feelings of fear and hopelessness in the newly diagnosed, ABJ aims to provide hope through world-class treatment.
ABJ Inc takes a multidisciplinary approach to cancer treatment, offering a range of treatment options.
Conduct of Clinical Research
All our research is conducted in accordance with ICH (International Committee for Harmonisation) and GCP (Good Clinical Practice) guidelines. These are international guidelines, which rigorously govern the conduct of clinical research and ensure the delivery of the highest quality of patient care.
Compliance with these global standards provides the public with the assurance that the rights, safety and wellbeing of our patients are protected and are consistent with the principles that have their origin in the Declaration of Helsinki.
This added facet of our practice helps to ensure that the standard of care delivered to our patients is comparable to that of the finest cancer institutions in the world.
Our oncologists have specialised in all types of chemo- and radiotherapy and will prescribe the best treatment for you. Many of the doctors also super specialise in branches of oncology, including haematological oncology, conformal radiation, brachytherapy, neuro-radiosurgery, immunotherapy, and a wide range of treatments including the latest global remedies and leading techniques.
Each Oncology Centre has a team of oncologists, nurses and radiographers who will ensure that you receive the most effective treatment. Our support services also include dieticians, therapists (aromatherapy, massage, reflexology), counsellors, and social workers - all of whom play a part in your overall treatment plan.
Mission & Values
- Providing a nurturing environment for patients, their families and staff
- Paying rigorous attention to treatment precision and accuracy in all activities
- Focusing on education and research
- Encouraging individual innovation and creativity amongst all members of staff
- Meeting all challenges in the environment with perseverance
The symbolism of using a Butterfly in our logo
The butterfly is a symbol of transformation because of its remarkable process of metamorphosis. Change and transformation are inevitable for all, but it does not have to be traumatic. All people who are touched by cancer, be it directly or indirectly can recognize this journey.
Butterflies represent rebirth and a new beginning. This, we believe, is what our vision for each patient is, to triumph over cancer, no matter what the odds.
In ancient mythology, the butterfly stands for wisdom and everlasting knowledge. Wisdom, we can only pray for daily, to be the best we can be for our patients.
Around the world, people view the butterfly as representing endurance, change, hope, and life – characteristics that are crucial to everyone in our practice, the staff, patients and family alike.
Like the butterfly, we are all on a journey. On this journey, we encounter endless turns, shifts, and conditions that cause us to metamorphasise. From egg to the caterpillar (birth), to the chrysalis or cocoon (death/disease), to the butterfly (the resurrection) emerging in her unfurling glory to triumph against all the odds. This journey of inevitable change is even harder for the cancer patient.
However, all change is good - even if it may not seem so at the time. The butterfly unquestioningly embraces the chances of her environment and her body. Change is what life is made of, and it is necessary to grow and learn.
This unwavering acceptance of the butterfly’s metamorphosis is also symbolic of faith. The butterfly beckons us to keep our faith as we undergo transitions in our lives. She understands that our fear, pain and anger are useless against the turning tides of nature.
We see this same unwavering courage in our patients' journeys. Life-changing to such an extreme, they too are unrecognizable at the end of the transformation and often emerges as spectacular as the beautiful butterfly, a complete metamorphosis.
In some cultures, the butterfly is also considered to bring luck. We have the skill, the knowledge and the experience; our patients have the courage, it can’t hurt to have a little luck in their favour too!
At our journey's end, we are inevitably transformed - not at all the same as when we started on the path, the same but better and stronger for it.
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